No one can mistake the cheesy, bright orange, weirdly-shaped nature of Crunchy Cheetos, but we found that many may ponder on what that shape actually is. In the spirit of bringing all things mischievous to snacking, we asked our consumers “What do you see in your Cheetos?” Thus began a unique museum to house all these peculiar shapes, names and stories —The Cheetos Museum. The program was so successful that we brought it back for Halloween and asked consumers to create their very own Cheetos Monsterpiece.

Role: Creative Director // Cannes Lion: Gold (4), Silver (2) // Reggie Awards: Gold // Effie Awards: Silver // ADDY Awards: Gold, Judges Choice