There’s no doubt that Halloween is one of the most mischievous holidays of the year. But how could Cheetos play in a holiday that is ruled by candy? Bring more mischief of course! Introducing Cheesy Good Fortunes—fortunes told by Chester Cheetah himself, right in the palm of your hand. By simply scanning the Snapchat code on packaging, consumers were able to trigger an AR experience in their current environment where Chester appeared to give them a mischievous little fortune. After their fortune was read, they could swipe up to our website where they could enter a bag code to receive another fortune that could result in some big money.
How’s that for a Halloween treat?!

Role: Creative Director