Knowing that Cheetos lovers are extremely passionate about showing their love of Cheetos to just about everyone on social, we decided to tap into that passion during the holiday season, a time of the year when Cheetos didn’t normally have a place to play. However, Cheetos is not just some ordinary brand, so we opened the first-ever Cheetos Store to give the gift of seriously stylish fashion to those you love—and loving yourself counts too;) To say it was a success is an understatement. The store almost completely sold out—including a $20K jewelry set. I know, right?! This program paved the way for Cheetos to become more than just a cheesy snack.

Role: Creative + Art Direction // Pro Awards: Gold, Silver (2) // Reggie Awards: Gold, Bronze